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  • Search: subject:"ulterior motives"
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Year of publication
Subject
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Consumer behaviour 2 Konsumentenverhalten 2 persuasion knowledge 2 Advertising effects 1 Defensive processing 1 Einzelhandel 1 Identify 1 Knowledge 1 Kongruenz 1 Leistungsmotivation 1 Macht 1 Meinungsführer 1 Misstrauen 1 Motivation 1 Mund-zu-Mund-Werbung 1 Perspective-taking 1 Persuasion 1 Power 1 Retail trade 1 Ulterior motives 1 Verbraucherverhalten 1 Viral Marketing 1 Web log 1 Werbewirkung 1 Werbewirkungsforschung 1 Wissen 1 Work motivation 1 congruity 1 electronic-word-of-mouth 1 perspective-taking 1 power 1 suspicion of ulterior motives 1 two-sided advertising 1 ulterior motives 1 word-of-mouth 1 zweiseitige Kommunikation 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Thesis 1
Language
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English 2 German 1
Author
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Barone, Michael J. 1 Craig, Adam W. 1 DeCarlo, Thomas E. 1 Guo, Wenxia 1 Main, Kelley J. 1 Pütz, Christoph 1 White, Katherine 1 Ziegler, Alexander H. 1
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Published in...
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Journal of retailing 1
Source
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ECONIS (ZBW) 2 BASE 1
Showing 1 - 3 of 3
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The power that blinds : how power and persuasion knowledge affect marketplace interactions
Ziegler, Alexander H.; Barone, Michael J.; DeCarlo, … - 2025
Persistent link: https://www.econbiz.de/10015373352
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Sensitivity to ulterior motives in retail settings : the moderating role of dual-identity versus sole-identity consumers
Main, Kelley J.; Guo, Wenxia; White, Katherine - In: Journal of retailing 95 (2019) 3, pp. 63-75
Persistent link: https://www.econbiz.de/10012130008
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Cover Image
Suspicion of ulterior motives and the perception of online-recommendations : the role of congruity and message sidedness
Pütz, Christoph - 2009
This research investigates effects of suspicion of ulterior motives in the context of electronic word …
Persistent link: https://www.econbiz.de/10009467432
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