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Search: subject:"uncertainty avoidance cultural index"
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creativity
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uncertainty avoidance cultural index
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Giarratana, Marco S.
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Torres, Anna
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Department of Economics and Business, Universitat Pompeu Fabra
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The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration
Giarratana, Marco S.
;
Torres, Anna
-
Department of Economics and Business, Universitat …
-
2007
several control variables, our variable of theoretical interest is the Hofstede’s
uncertainty
avoidance
cultural
index
. Then …
Persistent link: https://www.econbiz.de/10005827442
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