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  • Search: subject:"unified services theory"
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Year of publication
Subject
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one-stop shops 2 public service processes 2 Beziehungsmarketing 1 Business Process Modelling 1 Business process management 1 Co-creation 1 Co-production 1 Communication 1 Communication theory 1 Consumer behaviour 1 Customer integration 1 Customization 1 Dienstleistungsmarketing 1 Dienstleistungsqualität 1 Hungary 1 Internet marketing 1 Key Performance Indicators 1 Kommunikation 1 Konsumentenverhalten 1 Kundenintegration 1 Marketing communication 1 Marketing management 1 Marketing strategy 1 Marketing theory 1 Marketingmanagement 1 Marketingtheorie 1 Mobile Marketing 1 Mobile communications 1 Mobile marketing 1 Mobile phone 1 Mobilkommunikation 1 Mobiltelefon 1 Online-Marketing 1 Performance measurement 1 Performance-Messung 1 Personal media 1 Prozessmanagement 1 Public services 1 Relationship marketing 1 SMS 1
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Online availability
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Free 2 CC license 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Conference Paper 1
Language
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English 3
Author
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Buics, László 2 Süle, Edit 2 Bacile, Todd J. 1 Swilley, Esther 1 Ye, Christine 1
Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
Cover Image
Service Process Excellence in Public Services
Buics, László; Süle, Edit - 2020
The goal of this paper is to create a comprehensive picture of the service process structure of a typical Hungarian Government Window, which functions as a one-stop shop service centre for administrative public services. The research is focusing on process management details regarding service...
Persistent link: https://www.econbiz.de/10012288763
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Cover Image
Service process excellence in public services
Buics, László; Süle, Edit - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 173-186
The goal of this paper is to create a comprehensive picture of the service process structure of a typical Hungarian Government Window, which functions as a one-stop shop service centre for administrative public services. The research is focusing on process management details regarding service...
Persistent link: https://www.econbiz.de/10012542972
Saved in:
Cover Image
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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