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Brand experience : development of the conceptual framework and critical research propositions
Kharat, Mukesh Govind
;
Chikhalkar, Rekha D.
;
Jha, Manoj …
- In:
International journal of management concepts and …
11
(
2018
)
3
,
pp. 340-363
Persistent link: https://www.econbiz.de/10011961144
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