Search Results - subject:"uniqueness seeking"

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Do university trademarks matter? : interaction between university-related apparel style and licensing status

Huang, Xiao; Kwon, Wi-Suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031

Persistent link: https://www.econbiz.de/10014334393

Perceived unfairness increases desire for unique products : the role of need for social status

Cai, Yuanyuan; Wang, Xuehua - In: Psychology & marketing 40 (2023) 3, pp. 469-483

Persistent link: https://www.econbiz.de/10014290748

Phone and self : how smartphone use increases preference for uniqueness

Song, Camilla Eunyoung; Sela, Aner - In: Journal of marketing research 60 (2023) 3, pp. 473-488

Persistent link: https://www.econbiz.de/10014294943

To Belong or to Be Different? Evidence from a Large-Scale Field Experiment in China

Sun, Monic; Xiaoquan (Michael) Zhang; Zhu, Feng - NET Institute - 2012

We examined whether people conform to or diverge from the most popular choice among their friends by conducting a large-scale field experiment on a leading social-networking site in China. Our setting allowed us to minimize confounding effects such as pre-existing taste similarities between a...

Persistent link: https://www.econbiz.de/10010576060

The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior

Zou, Deqiang; Jin, Liyin; He, Yanqun; Xu, Qian - In: Journal of international consumer marketing 26 (2014) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10010344871