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Year of publication
Subject
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usage behaviour 3 Consumer behaviour 2 Germany 2 Konsumentenverhalten 2 Media usage 2 Mediennutzung 2 Social Web 2 Social web 2 scholarly communication 2 social media 2 Beziehungsmarketing 1 Bibliometrics 1 Bibliometrie 1 Communication 1 Deutschland 1 Einzelhandel 1 Generation Y 1 Innovation adoption 1 Innovationsakzeptanz 1 Kommunikation 1 Kundenbindungsprogramm 1 Loyalty program 1 Mobile communications 1 Mobile social networks 1 Mobilkommunikation 1 Netnography 1 Relationship marketing 1 Retail point-based loyalty programme 1 Retail trade 1 Social network 1 Social value 1 South Africa 1 Soziales Netzwerk 1 Students 1 Studierende 1 Südafrika 1 Technischer Fortschritt 1 Technological change 1 Technological convergence 1 Usage behaviour 1
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Online availability
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Free 4
Type of publication
All
Article 2 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Conference Paper 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 4
Author
All
Mazarakis, Athanasios 2 Peters, Isabella 2 Arruda Filho, Emílio José Montero 1 Costa, Everaldo Marcelo Souza da 1 De Klerk, Natasha 1 Miranda, Juliana Cristina dos Santos 1 Neves, Jacinta Ana 1 Redda, Ephrem Habtemichael 1
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Published in...
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REGE revista de gestão 1
Source
All
ECONIS (ZBW) 3 EconStor 1
Showing 1 - 4 of 4
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Hyperconnectivity in action : users of mobile social networks and new technologies
Arruda Filho, Emílio José Montero; Costa, Everaldo … - In: REGE revista de gestão 30 (2023) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10014279839
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Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana; Redda, Ephrem Habtemichael; De … - 2022
Persistent link: https://www.econbiz.de/10013445485
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Cover Image
Quo Vadis German Scholarly Communication in Economics?
Mazarakis, Athanasios; Peters, Isabella - 2015
In this paper we study the situation of scholarly communication in Economics and Business Studies in Germany. We combine findings from an online survey, focus group interviews and a panel discussion. Some of the results of the survey are that economists at German universities and research...
Persistent link: https://www.econbiz.de/10010531644
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Cover Image
Quo Vadis German scholarly communication in economics?
Mazarakis, Athanasios; Peters, Isabella - 2015
In this paper we study the situation of scholarly communication in Economics and Business Studies in Germany. We combine findings from an online survey, focus group interviews and a panel discussion. Some of the results of the survey are that economists at German universities and research...
Persistent link: https://www.econbiz.de/10011283247
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