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  • Search: subject:"user generated content"
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Year of publication
Subject
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Social Web 431 Social web 431 user-generated content 268 Customer integration 242 Kundenintegration 242 Internet marketing 223 Online-Marketing 221 Consumer behaviour 200 Konsumentenverhalten 199 User-generated content 193 Viral marketing 178 Virales Marketing 178 Web 2.0 technologies 132 Web 2.0-Technologien 132 Online retailing 90 Online-Handel 90 Brand image 80 Markenimage 80 Beziehungsmarketing 68 Relationship marketing 68 Brand management 63 Markenführung 61 social media 61 Social media 58 Holiday behaviour 48 Urlaubsverhalten 48 E-commerce 46 Electronic Commerce 46 Tourism 44 Brand 43 Markenartikel 43 Content Management 41 Content management 41 Digital platform 41 Digitale Plattform 41 Kundenzufriedenheit 36 user generated content 36 Tourismus 35 Customer satisfaction 34 Soziales Netzwerk 34
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Online availability
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Undetermined 412 Free 143 CC license 11
Type of publication
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Article 556 Book / Working Paper 95 Other 3
Type of publication (narrower categories)
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Article in journal 441 Aufsatz in Zeitschrift 441 research-article 40 Working Paper 37 Graue Literatur 26 Non-commercial literature 26 Arbeitspapier 21 Article 14 Hochschulschrift 12 Thesis 12 Aufsatz im Buch 7 Book section 7 review 7 Conference Paper 3 Conference paper 3 Dissertation u.a. Prüfungsschriften 3 Konferenzbeitrag 3 Aufsatzsammlung 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Research Report 2 Sammelwerk 2 Sammlung 2 Book Part 1 Congress Report 1 Handbook 1 Handbuch 1 Interview 1 Konferenzschrift 1 conceptual-paper 1 review-article 1
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Language
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English 587 Undetermined 50 German 15 Polish 2
Author
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Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Ghose, Anindya 7 Klimczuk, Andrzej 7 Goldenberg, Jacob 6 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Kannan, P. K. 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Hofstetter, Reto 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Shapira, Daniel 5 Tan, Yong 5 Tellis, Gerard J. 5 Xie, Karen L. 5 Dennhardt, Severin 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Lanz, Andreas U. 4 Law, Rob 4 Münster, Johannes 4 Netzer, Oded 4 Ozuem, Wilson 4 Qiu, Liangfei 4 Ranfagni, Silvia 4 Schoenmueller, Verena 4 Schweidel, David A. 4 Seiler, Stephan 4 Stahl, Florian 4 Tirunillai, Seshadri 4 Willis, Michelle 4 Zhang, Michael 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga> 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
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Information systems research : ISR 24 Marketing science 23 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of marketing research 14 Tourism management : research, policies, practice 13 Journal of business research : JBR 12 ZEW Discussion Papers 11 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of management information systems : JMIS 9 Journal of travel and tourism marketing 9 International journal of hospitality management 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Marketing Science 8 International journal of contemporary hospitality management 7 Journal of electronic commerce research : JECR 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Journal of Hospitality and Tourism Technology 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of retailing and consumer services 6 ZEW discussion papers 6 CESifo Working Paper 5 CESifo working papers 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 MPRA Paper 5 Online Information Review 5 Technological forecasting & social change : an international journal 5 The journal of product & brand management 5 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of advertising : the review of marketing communications 4 International journal of consumer studies 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of Product & Brand Management 4 Journal of destination marketing & management 4 Journal of promotion management : innovations in planning and applied research 4 Journal of the Academy of Marketing Science 4 Journal of vacation marketing 4
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Source
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ECONIS (ZBW) 492 Other ZBW resources 54 RePEc 50 EconStor 36 BASE 12 USB Cologne (EcoSocSci) 10
Showing 191 - 200 of 654
Cover Image
Advertising and content differentiation : evidence from YouTube
Kerkhof, Anna - 2019
Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an increase in the technically feasible number of ad breaks per video leads to an increase in content differentiation between several thousand YouTube channels. I exploit two...
Persistent link: https://www.econbiz.de/10012317621
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Does user generated content characterize millennials' generation behavior? : discussing the relation between sns and open innovation
Saura, José Ramón; Debasa, Felipe; Reyes-Menendez, Ana - In: Journal of open innovation : technology, market, and … 5 (2019) 4/96, pp. 1-15
user generated content (UGC) in the social network (SNS) Twitter using a three-steps knowledge-based method for information …
Persistent link: https://www.econbiz.de/10012126299
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Externalities in knowledge production : evidence from a randomized field experiment
Hinnosaar, Marit; Hinnosaar, Toomas; Kummer, Michael E.; … - 2019
Do contributions to online content platforms induce a feedback loop of ever more user-generated content or will they …
Persistent link: https://www.econbiz.de/10011983935
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Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan; Zhong, Ke; Liu, Qihua - In: Journal of business research : JBR 140 (2022), pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
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Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun; Bapna, Ravi; Chang, Jason Oliver; Gupta, Alok - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
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Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios; Livas, Christos; Simeli, Ioanna; … - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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Privilege or equality? : a natural experiment with content monetization in social media
Geng, Ruibin; Chen, Xi - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-13
Persistent link: https://www.econbiz.de/10013488532
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Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti; Tewari, Alok; Singh, Akanchha - In: Journal of marketing communications 28 (2022) 7, pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
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Network interaction utility of user-generated content and destination image perception
Li, Bingzhou; Yu, Yue - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 343-362
Persistent link: https://www.econbiz.de/10013547696
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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