Search Results - subject:"user generated content"

Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands

Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717

Persistent link: https://www.econbiz.de/10013407487

Using hotel reviews to assess hotel frontline employees' roles and performances

Hu, Feng; Trivedi, Rohit; Teichert, Thorsten - In: International journal of contemporary hospitality management 34 (2022) 5, pp. 1796-1822

Persistent link: https://www.econbiz.de/10013412103

A preliminary assessment of the performance of DeFi cryptocurrencies in relation to other financial assets, volatility, and user-generated content

Piñeiro Chousa, Juan Ramón; López-Cabarcos, M. Ángeles - In: Technological forecasting & social change : an … 181 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013417339

Differential effects of online review characteristics on innovators and imitators in new product adoption

Su, Qiuli; Wu, Jianan - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1338-1357

Persistent link: https://www.econbiz.de/10013417500

Blurred lines : comparing room rates, star-ratings, and user-generated contents for full-service and select-service hotels

Belarmino, Amanda; Koh, Yoon; Shin, Hyejo Hailey - In: Service business 16 (2022) 3, pp. 721-742

Persistent link: https://www.econbiz.de/10013459482

Social media communication and consumer decision making : an empirical perspective

Sangwan, Sumit; Sharma, Supran Kumar - In: International journal of electronic marketing and … 13 (2022) 4, pp. 391-410

Persistent link: https://www.econbiz.de/10014309987

Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms

Cheung, Man Lai; Leung, Wilson Ka-shing; Cheah, Jun-Hwa; … - In: Journal of vacation marketing 28 (2022) 2, pp. 152-170

Persistent link: https://www.econbiz.de/10013257571

The cultural influences of narrative content on consumers' perceptions of helpfulness

Fu, Ning - In: International journal of market research 64 (2022) 3, pp. 354-375

Persistent link: https://www.econbiz.de/10013257988

Revisiting tourism destination image : a holistic measurement framework using big data

Bui, Vinh; Alaei, Ali Reza; Vu, Huy Quan; Li, Gang; Law, Rob - In: Journal of travel research : a quarterly publication of … 61 (2022) 6, pp. 1287-1307

Persistent link: https://www.econbiz.de/10013259010

Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?

Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: International journal of advertising : the review of … 41 (2022) 4, pp. 623-654

Persistent link: https://www.econbiz.de/10013209384

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