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user experience 1 user interface features 1 web design 1 website aesthetics 1
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ROBU, Adriana-Emilia 1
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Review of Economic and Business Studies 1
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WHAT DETERMINES AN APPEALING WEBSITE? EXPLORING THE ROLE OF DESIGN PRINCIPLES IN CONSUMER DECISION MAKING
ROBU, Adriana-Emilia - In: Review of Economic and Business Studies (2014) 13, pp. 31-45
Existing research in human-computer interaction suggests that visual perception critically influence the consumers’ attitudes and expectations toward the website. Many websites fail to capture users’ first impression and help them decide on which page they should stay. One of the...
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