model and the risk/benefit ratio, we propose a model of users' trust in online social networks with four variables. We have … three predictors (privacy concerns, perceived benefits and perceived risks) explain 48% of the variation of users' trust in …

model and the risk/benefit ratio, we propose a model of users` trust in online social networks with four variables. We have … three predictors (privacy concerns, perceived benefits and perceived risks) explain 48% of the variation of users` trust in …