Search Results - subject:"uses and gratification theory"

Digital photo hoarding in online retail context : an in-depth qualitative investigation of retail consumers

Agarwal, Reeti; Mehrotra, Ankit; Pant, Manoj Kumar; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015084949

Drivers and outcomes of chatbot use in the business-to-business context : exploring business customers’ perspectives

Maga, Sara; Bodlaj, Mateja - In: The journal of business & industrial marketing 40 (2025) 1, pp. 250-264

Persistent link: https://www.econbiz.de/10015206994

Unboxing the black box : demystifying the impact of consumers' psychological motivations on their perception of online advertising

Singh, Seema; Ahlluwalia, Sarika - In: Vision : the journal of business perspective 28 (2024) 3, pp. 374-385

Persistent link: https://www.econbiz.de/10014634465

Is digital social communication effective for social relationship? : a study of online brand communities

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 94-118

Persistent link: https://www.econbiz.de/10014567152

Behavioural intention to adopt mobile wallets at the bottom of the pyramid : a developing economy perspective

Sodhay, Sumit; Kathuria, Lalit Mohan; Kaur, Tanveen; … - In: International journal of quality and service sciences 16 (2024) 3, pp. 345-371

Persistent link: https://www.econbiz.de/10015078741

Symmetric and asymmetric modeling to examine individuals’ intention to follow fitness YouTube channels: an integrated perspective of the UTAUT2 and UGT

Chiu, Weisheng; Won, Doyeon; Bae, Jung-sup - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 4, pp. 777-801

Purpose The current study aims to explore the determinants of user intentions towards fitness YouTube channels, employing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Uses and Gratifications Theory (UGT) as theoretical frameworks. Design/methodology/approach Symmetric...

Persistent link: https://www.econbiz.de/10015347611

Driving marketing outcomes through social media-based customer engagement

Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014365051

Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 374-392

Persistent link: https://www.econbiz.de/10014506451

Perceived consumer issues associated with online vehicle purchase decisions

Smith, Alan D. - In: International journal of process management and … 14 (2023) 1, pp. 84-107

Persistent link: https://www.econbiz.de/10014314031

COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic

Egielewa, Peter E.; Ngonso, Blessed F.; Ate, Andrew A.; … - In: Uncertainty Shocks in Africa : Impact and Equilibrium …, (pp. 183-202). 2023

Persistent link: https://www.econbiz.de/10014227287