Search Results - subject:"uses and gratifications theory"

Redondo, Ignacio; Aznar, Gloria - In: Journal of business economics and management 22 (2021) 1, pp. 42-60

combines psychological reactance theory along with uses and gratifications theory. We also hypothesize the influence of four …

Persistent link: https://www.econbiz.de/10012505549

Redondo, Ignacio; Aznar, Gloria - In: Journal of Business Economics and Management (JBEM) 22 (2021) 1, pp. 42-60

combines psychological reactance theory along with uses and gratifications theory. We also hypothesize the influence of four …

Persistent link: https://www.econbiz.de/10015401382

Smith-Ditizio, Amber; Smith, Alan David - In: Benchmarking : an international journal 30 (2023) 2, pp. 503-531

Persistent link: https://www.econbiz.de/10014231863

Chou, En-Yi; Lin, Cheng-Yu - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 7/8, pp. 702-734

Persistent link: https://www.econbiz.de/10014321540

Shabbirhusain RV; Annamalai, Balamurugan; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 450-469

Persistent link: https://www.econbiz.de/10014317874

Li, Zhiyong; Li, Huiru; Liu, Xinyi - In: Tourism management perspectives : TMP 47 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014318890

Smith, Stephanie; Watkins, Brandi - In: International journal of business communication : IJBC … 60 (2023) 2, pp. 560-586

Persistent link: https://www.econbiz.de/10014229037

Lee, Inyoung; Yi, Jisu; Kim, Sang-hoon - In: Journal of business research : JBR 164 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014304056

Miranda, Sandra de Oliveira; Trigo, Inês; Rodrigues, … - In: Technological forecasting & social change : an … 188 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014266427

Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287

Persistent link: https://www.econbiz.de/10012821542

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