Search Results - subject:"uses and gratifications theory"

Goli, Mahendar; Khan, Mohsin - In: International journal of business innovation and … 29 (2022) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10013462189

McLaughlin, Caitlin; Haverila, Kai; Haverila, Matti - In: The journal of brand management : an international journal 29 (2022) 2, pp. 190-207

Persistent link: https://www.econbiz.de/10013170633

Gamage, Thilini Chathurika; Tajeddini, Kayhan; … - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 285-312

Persistent link: https://www.econbiz.de/10013177331

Carlson, Jeffrey R.; Hanson, Sara; Pancras, Joseph; … - In: Journal of consumer behaviour 21 (2022) 2, pp. 197-213

Persistent link: https://www.econbiz.de/10013177504

Padmanabhan N. S.; Francis, Minu Mary; Luiz, Shirley Rita - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10013535757

Ray, Arghya; Bala, Pradip Kumar; Kumar, Rahul - In: Journal of decision systems 30 (2021) 4, pp. 439-455

Persistent link: https://www.econbiz.de/10012694106

Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012238337

Smith-Ditizio, Amber A.; Graham, Leslie; Nichols, David L. - In: International journal of services and operations … 35 (2020) 4, pp. 421-439

Persistent link: https://www.econbiz.de/10012178851

Ahmad, Marwa - In: Journal of information & knowledge management : JIKM 19 (2020) 1, pp. 2040005-1-2040005-18

Persistent link: https://www.econbiz.de/10012292221

Osorio, Carlos Andres; Papagiannidis, Savvas - In: International journal of e-business research : an … 15 (2019) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10012007787

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