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  • Search: subject:"uses and gratifications theory"
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Year of publication
Subject
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Consumer behaviour 29 Konsumentenverhalten 29 Social Web 28 Social web 28 uses and gratifications theory 23 Uses and gratifications theory 20 Internet marketing 18 Online-Marketing 18 Uses and Gratifications Theory 10 Beziehungsmarketing 9 Relationship marketing 9 Media usage 8 Mediennutzung 8 Brand management 6 Markenführung 6 Social network 6 Soziales Netzwerk 6 Customer satisfaction 4 Einzelhandel 4 Innovation adoption 4 Innovationsakzeptanz 4 Kundenzufriedenheit 4 Retail trade 4 Social media 4 Theorie 4 Theory 4 Web 2.0 technologies 4 Web 2.0-Technologien 4 Entertainment 3 Facebook 3 Online retailing 3 Online-Handel 3 Social relations 3 Soziale Beziehungen 3 Sport 3 Advertising 2 Brand 2 Brand loyalty 2 Check-in 2 Confidence 2
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Online availability
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Undetermined 39 Free 10 CC license 3
Type of publication
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Article 56
Type of publication (narrower categories)
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Article in journal 45 Aufsatz in Zeitschrift 45 research-article 5 Article 1
Language
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English 54 Undetermined 2
Author
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Aznar, Gloria 2 James, Tabitha L. 2 Lim, Xin Jean 2 Redondo, Ignacio 2 Wallace, Linda G. 2 Warkentin, Merrill 2 Whiting, Anita 2 Williams, David 2 Yavuz, Ramazan 2 Agarwal, Reeti 1 Agarwal, Shaurya 1 Agarwal, Vaishali 1 Ahmad, Marwa 1 Alzeiby, Ebtesam Abdullah 1 Annamalai, Balamurugan 1 Arslan, Melisa Karakaya 1 Atzema, Oedzge A. 1 Bala, Pradip Kumar 1 Bayram, Fatih 1 Becker, Jörg 1 Berezan, Orie 1 Betzing, Jan Hendrik 1 Billah, Usamah Iyyaz 1 Cardoso, Paulo Ribeiro 1 Carlson, Jeffrey R. 1 Chandrasekaran, Shabana 1 Chang, Kai-chun 1 Cheah, Jun-Hwa 1 Chen, Chien-Wen 1 Cho, Insu 1 Chong, Sin-Er 1 Chou, En-Yi 1 Chou, Huey-wen 1 Conduit, Jodie 1 Curras-Perez, Rafael 1 DHAHA, ISMAIL SHEIKH YUSUF 1 Dittmore, Stephen W. 1 Dolan, Rebecca 1 Duarte, Maria Margarida 1 Dung Minh Nguyen 1
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Published in...
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Journal of retailing and consumer services 4 Industrial Management & Data Systems 2 International journal of e-business research : an official publication of the Information Resources Management Association 2 Journal of business research : JBR 2 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 2 Journal of hospitality marketing & management 2 Anadolu University Journal of Social Sciences 1 Benchmarking : an international journal 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 International Journal of E-Business Research (IJEBR) 1 International Journal of Interactive Communication Systems and Technologies (IJICST) 1 International Journal of Mobile Computing and Multimedia Communications (IJMCMC) 1 International journal of business and economics 1 International journal of business communication : IJBC ; a publication of the Association of Business Communication 1 International journal of business innovation and research : IJBIR 1 International journal of services and operations management : IJSOM 1 International journal of services technology and management 1 Istanbul business research 1 Journal of Business Economics and Management (JBEM) 1 Journal of Hospitality and Tourism Technology 1 Journal of Social Sciences (COES&RJ-JSS) 1 Journal of business economics and management 1 Journal of consumer behaviour 1 Journal of decision systems 1 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 1 Journal of information & knowledge management : JIKM 1 Journal of management information systems : JMIS 1 Journal of marketing education : JME 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of promotion management : innovations in planning and applied research 1 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 1 Journal of strategic marketing 1 Management dynamics in the knowledge economy 1 Market : review for marketing theory and practice 1 Marketing Intelligence & Planning 1 Marketing intelligence & planning 1 Oeconomia Copernicana 1 Psychology & marketing 1 Qualitative Market Research: An International Journal 1 Qualitative market research : an international journal 1
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Source
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ECONIS (ZBW) 45 Other ZBW resources 8 RePEc 2 EconStor 1
Showing 31 - 40 of 56
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Students' motivation to participate via mobile technology in the classroom : a uses and gratifications approach
Florenthal, Bela - In: Journal of marketing education : JME 41 (2019) 3, pp. 234-253
Persistent link: https://www.econbiz.de/10012113979
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Why we follow : examining motivational differences in following sport organizations on Twitter and Weibo
Li, Bo; Dittmore, Stephen W.; Scott, Olan K. M.; Lo, Wen-juo - In: Sport management review 22 (2019) 3, pp. 335-347
Persistent link: https://www.econbiz.de/10012099373
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Social media networking satisfaction in the US and Vietnam : content versus connection
Krishen, Anjala S.; Berezan, Orie; Agarwal, Shaurya; … - In: Journal of business research : JBR 101 (2019), pp. 93-103
Persistent link: https://www.econbiz.de/10012103218
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Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
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PREDICTORS OF FACEBOOK ADDICTION AMONG YOUTH: A STRUCTURAL EQUATION MODELING (SEM)
DHAHA, ISMAIL SHEIKH YUSUF - In: Journal of Social Sciences (COES&RJ-JSS) 2 (2013) 4, pp. 186-195
the predictors of Facebook addiction among youth from the uses and Gratifications theory perspective. Using online survey …
Persistent link: https://www.econbiz.de/10011029660
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Journalistic Professionalism and User Motivations for Snapchat Video
Lee, Eun Jeong; Kaufhold, Kelly - In: International Journal of Interactive Communication … 8 (2018) 1, pp. 1-19
This article applied uses and gratifications to investigate motivations for posting Snapchat videos to identify whether journalistic norms inform Snapchat behavior. This study revealed that information sharing, entertainment, recognition, and self-expression motives were related to Snapchat...
Persistent link: https://www.econbiz.de/10012045264
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Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Rauschnabel, Philipp A. - In: Psychology & marketing 35 (2018) 8, pp. 557-572
Persistent link: https://www.econbiz.de/10011970128
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Play on Demand: Why Do Players Play the Mobile Games They Do
McCauley, Brian; Merola, Giovanni; Gumbley, Sarah - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 37-54
Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model...
Persistent link: https://www.econbiz.de/10012044311
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The effect of belongingness on obsessive-compulsive disorder in the use of online social networks
James, Tabitha L.; Lowry, Paul Benjamin; Wallace, Linda G. - In: Journal of management information systems : JMIS 34 (2017) 2, pp. 560-596
Persistent link: https://www.econbiz.de/10011764529
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How do you feel about your friends? : understanding situational envy in online social networks
Wallace, Linda G.; James, Tabitha L.; Warkentin, Merrill - In: Information & management : the internat. journal of … 54 (2017) 5, pp. 669-682
Persistent link: https://www.econbiz.de/10011745453
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