Search Results - subject:"uses and gratifications theory"

An exploration of the factors influencing social media continuance usage and information sharing intentions among Korean travellers

Hur, Kyungsuk; Kim, Taegoo; Karatepe, Osman M.; Lee, Gyehee - In: Tourism management : research, policies, practice 63 (2017), pp. 170-178

Persistent link: https://www.econbiz.de/10011746458

Apps, Apps, and More Apps: Motivations and User Behaviours

Haught, Matthew J.; Wei, Ran; Karlis, Jack V. - In: International Journal of Mobile Computing and … 7 (2016) 1, pp. 1-14

This paper explores the reasons millions of people use stand-alone, task-oriented software programs designed for use on mobile devices, commonly known as “apps.” This study uses a survey with a probability sample of 576 app users. Consistent with the uses and gratifications approach,...

Persistent link: https://www.econbiz.de/10012046448

Tourists’ intention to give permission via mobile technology in Thailand

Erawan, Theera - In: Journal of Hospitality and Tourism Technology 7 (2016) 4, pp. 330-346

Purpose The purpose of this paper is to examine tourist behavior regarding changes in privacy issues and the advent of mobile technology, based on theoretical foundations and empirical testing. Design/methodology/approach A conceptual framework was developed based on a “three-pronged...

Persistent link: https://www.econbiz.de/10014874337

What drives Facebook fans to "like" hotel pages : a comparison of three competing models

Leung, Xi Y.; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 314-345

Persistent link: https://www.econbiz.de/10011499221

Social media engagement behaviour : a uses and gratifications perspective

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: Journal of strategic marketing 24 (2016) 3/4, pp. 261-277

Persistent link: https://www.econbiz.de/10011591971

The effect of technological and psychological factors on users' intentions to continually read e-books

Chen, Chien-Wen - In: International journal of business and economics 14 (2015) 2, pp. 195-220

Persistent link: https://www.econbiz.de/10011543049

Pressing the play button : what drives the intention to play social mobile games?

Erturkoglu, Zeynep; Zhang, Jing; Mao, En - In: International journal of e-business research : an … 11 (2015) 3, pp. 54-71

Persistent link: https://www.econbiz.de/10011306284

Location sharing on social networks: implications for marketing

Yavuz, Ramazan; Toker, Aysegül - In: Marketing Intelligence & Planning 32 (2014) 5, pp. 567-585

experiences are a newly emerging motive contributing to the “uses and gratifications theory” (UGT). Research limitations …

Persistent link: https://www.econbiz.de/10014947188

Motivations of Facebook Places and store atmosphere as moderator

Cho, Insu; Kichul Kim, Joseph; Park, Heejun; M. Lee, Sang - In: Industrial Management & Data Systems 114 (2014) 9, pp. 1360-1377

Purpose – The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors)...

Persistent link: https://www.econbiz.de/10014825880

Determinants of user behaviour and recommendation in social networks : An integrative approach from the uses and gratifications perspective

Curras-Perez, Rafael; Ruiz-Mafe, Carla; Sanz-Blas, Silvia - In: Industrial Management & Data Systems 114 (2014) 9, pp. 1477-1498

Planned Behaviour (TPB) and Uses and Gratifications Theory. Design/methodology/approach – A quantitative study was carried out … Uses and Gratifications Theory to enable understanding of the role of these networks in individuals’ lives. …

Persistent link: https://www.econbiz.de/10014825881