In purchase situations where attribute information is either missing or difficult to judge, a well-known heuristic that consumers use to form evaluations is the halo effect. The psychology literature has widely considered the halo a reflection of consumers' inability to discriminate between...

This experiment tested two behavioral properties of risky decision making--gain-loss separability (GLS) and coalescing. Cumulative prospect theory (CPT) implies both properties, but the transfer of attention exchange (TAX) model violates both. Original prospect theory satisfies GLS but may or...

This paper investigates the problem of obtaining a compromise/consensus from a set of ordinal rankings of n objects supplied by m committee members. Earlier work by Cook and Seiford (Cook, Wade D., Lawrence M. Seiford. 1978. Priority ranking and consensus formation. Management Sci. 24 (16)...

This paper investigates the Borda-Kendall method for the determination of a consensus ranking. It is shown that in the case of ties the method does not perform as claimed. A "minimum variance" method for determining the consensus ranking is proposed and its properties examined. It is shown to be...

We analyze a decision problem with repeated gambles and find that under some seemingly reasonable risk-averse utility functions, recommended behavior for the initial decision can be highly risk-taking and counterintuitive. Further analysis reveals that the derived utility function for the return...

While Stochastic Dominance has been employed in various forms as early as 1932, it has only been since 1969--1970 that the notion has been developed and extensively employed in the area of economics, finance, agriculture, statistics, marketing and operations research. In this survey, the first-,...

We show that a "suspicious" subjective expected utility (SEU) maximizer, i.e., one who treats potential consequences of states as information useful in assessing the probability of those states, may under reasonable circumstances act as though he were maximizing either weighted linear utility,...

We show how to calibrate a prospect model of decision making under risk for an individual. The prospect model is empirically compared to a utility model on two criteria, verification of the postulates of each model, and predictive accuracy. The empirical comparison is performed via three...

In this paper we present a general model that enables us to better understand the decision of a patient whether or not to participate in a treatment, and, if so, the optimal timing for the treatment, from his point of view. The model takes into account both "objective information" which...