Search Results - subject:"value‐in‐use"

Reexamining the place of servicescape in marketing: a service-dominant logic perspective

Nilsson, Elin; Ballantyne, David - In: Journal of Services Marketing 28 (2014) 5, pp. 374-379

disconfirmed as value-in-use. Second, the servicescape is a more socially imbued context than has previously been recognized … of value-in-use. …

Persistent link: https://www.econbiz.de/10014905817

Value-in-Use and Mobile Technologies

Bruns, Katherina; Jacob, Frank - In: Business & Information Systems Engineering 6 (2014) 6, pp. 349-359

product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no … universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore … suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted …

Persistent link: https://www.econbiz.de/10011152251

The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: Journal of Business & Industrial Marketing 29 (2014) 3, pp. 238-252

Purpose – This study aims to explore the role of learning in value co-creation in the context of new technological B2B services. The research objective is approached from the customers' viewpoint, in terms of their motivation to make sacrifices in learning and to embark on value co-creation...

Persistent link: https://www.econbiz.de/10014843961

Does your customer really want what you offer them? : Assessing customer value in business-to-business markets

In: Strategic Direction 30 (2014) 6, pp. 17-19

Purpose – This study aims to examine strategies for customer value assessment used by best practice suppliers in business-to-business markets. Design/methodology/approach – An exploratory two-part field study using a grounded theory approach. Findings – It should not be a difficult...

Persistent link: https://www.econbiz.de/10015012346

Contracting for complex performance in markets of few buyers and sellers : the case of military procurement

Caldwell, Nigel; Howard, Mickey - In: International journal of operations & production … 34 (2014) 2, pp. 270-294

Persistent link: https://www.econbiz.de/10010249711

Servitization and operations management : a service dominant-logic approach

Smith, Laura; Maull, Roger; Ng, Irene - In: International journal of operations & production … 34 (2014) 2, pp. 242-269

Persistent link: https://www.econbiz.de/10010249723

Reexamining the place of servicescape in marketing : a service-dominant logic perspective

Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379

Persistent link: https://www.econbiz.de/10010419908

The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

Value-in-Use und mobile Technologien : ein allgemeiner Ansatz zur Messung des Value-in-Use und eine spezifische Anwendung am Beispiel der Smartphone-Nutzung

Bruns, Katherina; Jacob, Frank - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 56 (2014) 6, pp. 381-393

Persistent link: https://www.econbiz.de/10010441125

How individuals assess value-in-use : theoretical discussion and empirical investigation

Hartwig, Kea Larissa; Jacob, Frank - In: Marketing : ZFP ; journal of research and management 40 (2018) 3, pp. 43-59

Persistent link: https://www.econbiz.de/10011913389