conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance serviceprovider … value-in-use as wellas service quality. Research directions include scale development for both usageprocess quality and … value-in-use. …

providers and their customers), value‐in‐exchange and value‐in‐use, all within the conceptual context of service‐dominant (S … value‐in‐exchange and value‐in‐use are discussed, and the management implications derived from each of the four principles …

propose a model depicting how the customer’s corporate brand image affects the customer’s value-in-use. Methodology … elements from the current service and branding literature a model is proposed that extends current views on how value-in-use … process is always present both in service interactions and in communication and has an effect on the customer’s value-in-use …

service value from the perspectives of value-in-use, the customer’s own context, and the customer’s experience of service …