Pehrsson, Anders - In: Journal of Strategy and Management 7 (2014) 2, pp. 155-171
advanced value-adding modes of the wholly owned foreign subsidiary. The purpose of this paper is to fill the gap by answering … associated with foreign subsidiary's value-adding mode? How does the subsidiary's market experience moderate the relationships … theory in order to explain basic value-adding modes (promotion, sales, and after-sales services), and advanced modes that …