the case, we know quite a lot about one perspective of the value co-creation process (i.e. external customers’ perception …) but very little about other stakeholder perspectives, in particular, internal customers’ perspectives of the value co-creation …

Purpose – The purpose of this paper is to investigate value co-creation processes from the focal dyad of the patient … patient. Findings – The study reveals three critical areas needed to support the value co-creation process and respective … this is managed as a resource in the value co-creation process at the micro level.  …

advance value co-creation and value network thinking. The authors are looking for business logic to have wider understanding … complex landscape. In service research, the main theoretical challenges of understand and integrating value co-creation and … authors addressed the need for advancement of value co-creation network thinking and perusal for the business logic to have a …

and writing, the authors propose a value co-creation perspective that more fully takes into account stakeholder complexity … with church members and leaders. Findings – The authors discuss two mutually constitutive processes of value co-creation … authors offer, through an empirical exploration of a religious organization, an illustrative account of how value co-creation …

communication in well-defined phases of an event can facilitate desired acts of co-creation. Originality/value – Value co-creation … research venues in value co-creation and marketing theory.  …