consumer value co-creation.  …

value co-creation and the capability development during the transition process. Design/methodology/approach – A multiple … initially motivated by the benefits of value co-creation, but is politically driven. Practical implications – The study proposes …

Purpose – A service system, including self-service technologies (SSTs), should facilitate actors’ value co-creation … drivers that guide value co-creation and explain how the flow of value co-creation helps form customers’ experiences. Research …’ experiences during a value co-creation process – that is, the customer's journey – rather than on the outcome experience only.  …

Purpose – The purpose of this paper is to explore the concept of value co-creation in complex value networks with many …. Design/methodology/approach – The paper describes a qualitative study based on Grounded Theory to understand value co-creation … results enabled further development of the value co-creation concept in complex environments with multiple actors. More …

value proposition, service systems enable value co-creation through a configuration of actors and resources (often including …

value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using … innovation. In addition, product innovation and value co-creation have a significant effect on marketing performance, and value … co-creation to be a mediator in the relationship of product innovation and marketing performance. …

value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using … innovation. In addition, product innovation and value co-creation have a significant effect on marketing performance, and value … co-creation to be a mediator in the relationship of product innovation and marketing performance. …

This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service … research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market … segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during …

Purpose – This study aims to explore the role of learning in value co-creation in the context of new technological B2B … in learning and to embark on value co-creation with a service provider. Design/methodology/approach – This study is based … exploitative/explorative learning orientation are important in explaining the role of learning in value co-creation, because …