Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,163 results)

Building in sustainability, social responsibility and value co-creation

Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: Journal of Business & Industrial Marketing 29 (2014) 4, pp. 304-312

responsibility, and value co-creation based on qualitative research data gathered from two embedded case studies. The first case … – functional value, hedonic value, symbolic value and cost value – is a recurrent theme in this research data; however it is value … co-creation, working together, living up to the values that their products and services promise that ultimately supports …

Persistent link: https://www.econbiz.de/10014844407

Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : An empirical research in the context of industrial service

Zhang, Jing; He, Yong - In: Nankai Business Review International 5 (2014) 1, pp. 43-69

Purpose – This paper aims to identify key dimensions of brand value co-creation activities and empirically examine the … impacts of different dimensions of brand value co-creation upon brand performance among Chinese industrial services firms …. Design/methodology/approach – Key dimensions of brand value co-creation activities are identified and a research framework is …

Persistent link: https://www.econbiz.de/10014954451

Supply chain services from a service-dominant perspective: a content analysis

Maas, Steffen; Hartmann, Evi; Herb, Stefan - In: International Journal of Physical Distribution & … 44 (2014) 1/2, pp. 58-79

regarding the influence of service type on value co-creation. Design/methodology/approach – Content analysis is employed to … impact of service type on value co-creation are developed. …

Persistent link: https://www.econbiz.de/10014794836

The role of clusters in global maritime value networks

Hammervoll, Trond; Halse, Lise Lillebrygfjeld; … - In: International Journal of Physical Distribution & … 44 (2014) 1/2, pp. 98-112

Purpose – The paper aims to explore the effects of geographic proximity among firms in value networks on service provision and service exchange. Design/methodology/approach – A case study of the offshore supply vessel shipbuilding and shipping cluster in the North-Western Møre region of...

Persistent link: https://www.econbiz.de/10014794837

The role of clusters in global maritime value

Hammervoll, Trond; Halse, Lise Lillebrygfjeld; … - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 98-112

Persistent link: https://www.econbiz.de/10010259593

Supply chain services from a service-dominant perspective : a content-analysis

Maas, Steffen; Herb, Stefan; Hartmann, Evi - In: International journal of physical distribution & … 44 (2014) 1/2, pp. 58-79

Persistent link: https://www.econbiz.de/10010259595

Co-destruction of value by spectators : the case of silent protests

Stieler, Maximilian; Weismann, Friederike; Germelmann, … - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 72-86

Persistent link: https://www.econbiz.de/10010337048

Exploring customer-to-customer value co-creation platforms and practices in team sports

Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 25-49

Persistent link: https://www.econbiz.de/10010337063

The sport value framework : a new fundamental logic for analyses in sport management

Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 6-24

Persistent link: https://www.econbiz.de/10010337066

Designing for mobile value co-creation : the case of travel counselling

Schmidt-Rauch, Susanne; Schwabe, Gerhard - In: Electronic markets : the international journal on … 24 (2014) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10010337648