Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,162 results)

A Service Perspective on the Marketization of Undergraduate Education

Taylor, Steven A.; Judson, Kimberly M. - In: Service Science 3 (2011) 2, pp. 110-126

involvement in the value co-creation process in education delivery. The following study suggests diligence in balancing the …

Persistent link: https://www.econbiz.de/10010990706

Using service convenience to reduce perceived cost

Ngoc Thuy, Pham - In: Marketing Intelligence & Planning 29 (2011) 5, pp. 473-487

Purpose – In this study, service convenience and service quality are used as proxy constructs of customer's and supplier contributions co‐create customer value. The purpose of this paper is to test the relationship between service convenience and customer satisfaction based on the direct and...

Persistent link: https://www.econbiz.de/10014946272

Commerce électronique et co-création de valeur : n’oubliez pas de payer ce que vous donnez !

Dal Zotto, Pierre; de Vaujany, François-Xavier - Université Paris-Dauphine (Paris IX) - 2011

phenomenon. First, the concept of value co-creation of value is precisely defined. Then, the authors work to develop criteria for …

Persistent link: https://www.econbiz.de/10010708225

Supply chain networks and service‐dominant logic: suggestions for future research

Tokman, Mert; Beitelspacher, Lauren S. - In: International Journal of Physical Distribution & … 41 (2011) 7, pp. 717-726

Purpose – The service‐dominant (S‐D) logic views supply chains as value co‐creation networks. These networks promote … is to develop an illustration of the value co‐creation concept and use this illustration as guide to examine the research … utilization between end‐users and value co‐creation network partners. Originality/value – An illustration of the value co‐creation …

Persistent link: https://www.econbiz.de/10014793858

Systematic Reviews: Their Emerging Role in the Co-Creation of Social Marketing Value

Domegan, Christine; McHugh, Patricia - Facultatea de Administraţie Publică, Şcoala … - 2010

The exponential decline in economic growth and competitiveness, coupled with a growing number of complex social problems are creating challenging times for policy makers. Complex and multifaceted issues cannot be solved by government alone and therefore, social marketers need a more...

Persistent link: https://www.econbiz.de/10009141583

Service-Dominant Logic as a Foundation for Service Science: Clarifications

Vargo, Stephen L.; Akaka, Melissa Archpru - In: Service Science 1 (2009) 1, pp. 32-41

, and (3) the nature of value cocreation. Drawing on these clarifications, implications of an S-D logic foundation for …

Persistent link: https://www.econbiz.de/10010990697

Towards Service Logic: The Unique Contribution of Value Co-Creation

Grönroos, Christian - Hanken Svenska Handelshögskolan - 2009

The underpinning logic of value co-creation in service logic is analysed. It is observed that three of the ten …. Without a thorough understanding of the interaction concept, the locus and nature of value co-creation cannot be identified …

Persistent link: https://www.econbiz.de/10008540910

Commerce électronique et co-création de valeur : n’oubliez pas de payer ce que vous donnez !.

Dal Zotto, Pierre; De Vaujany, François-Xavier - Université Paris-Dauphine

phenomenon. First, the concept of value co-creation of value is precisely defined. Then, the authors work to develop criteria for …

Persistent link: https://www.econbiz.de/10009493440