Liu, Yurong; Lu, Xinxin; Xiong, Zhengde; Wang, Bo; Yao, Zhu - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 3155-3177
Purpose User value co-creation behaviors are crucial for the sustainable development of Virtual Brand Communities. This … value co-creation behaviors and further explores how the reciprocity norm moderates these relationships. Design … nexus between user-community relationships and customer value co-creation behaviors. While community satisfaction and …