Purpose As a high-reward strategy to differentiate social platforms, value co-creation is increasingly becoming a tool … to enhance customers' social attachment. However, there is still a lack of academic understanding of the value co-creation … a theoretical model grounded in value co-creation theory considering the relationship between value co-creation and …

value co-creation (VC) with different stakeholders in the digital context of China. This study considers external network …

how market actors’ conflicting interpretations of digital platforms’ business models give form and shape value co-creation … theory, we adopt a problematization method to unpack the collective contest over the interpretation of value co-creation and …-making perspective on digital platforms extends our understanding of how the collective contest over interpretations of value co-creation …

media, CE role in value co-creation and CE via AI. Research limitations/implications CE has emerged as a topic of great …

, the study considered the mediating impact of value cocreation and the moderating effect of innovation capabilities on the … performance through the mediating effect of value cocreation, and that innovation capability adversely moderated the relationship …

agility to two distinct value co-creation processes (co-production and value-in-use) and brand-related outcomes while …

Partnership, Greece, this study aims to map the value co-creation process as it unfolds in joint destination marketing and …

literature can help optimise value co-creation and cultivate socially responsible practices in digital gaming services? What … author advances the understanding of gaming as a service by illuminating value co-creation and co-destruction within an …