Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,167 results)

What facilitates and constrains value co-creation in online communities : a sociomateriality perspective

Priharsari, Diah; Abedin, Babak - In: Information & management : the internat. journal of … 58 (2021) 6, pp. 1-15

Persistent link: https://www.econbiz.de/10013259346

Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers

Hossain, Mehdi Tanzeeb; Gilbert, Jonathan Ross - In: Industrial marketing management : the international … 98 (2021), pp. 222-240

Persistent link: https://www.econbiz.de/10013206350

Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider

Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114

Persistent link: https://www.econbiz.de/10013206360

A shift in power? : value co-creation through successful crowdfunding

Laffey, Des; Durkin, Mark; Cummins, Darryl; Gandy, Anthony - In: Technological forecasting & social change : an … 172 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10013174393

Value co-creation and appropriation of platform-based alliances in cooperative advertising

Zhang, Lu; Chen, Feng-Wen; Xia, Sen-Mao; Cao, Dong-Mei; … - In: Industrial marketing management : the international … 96 (2021), pp. 213-225

Persistent link: https://www.econbiz.de/10013194580

Coopetition, value co-creation, and knowledge-enhancement in the UK alpaca industry : a multi-level mechanism

Garri, Myropi - In: European management journal 39 (2021) 5, pp. 545-557

Persistent link: https://www.econbiz.de/10013198060

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International Journal of Management and Economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more … value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART … existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular …

Persistent link: https://www.econbiz.de/10015192106

The antecedents and consequents of customer value co-creation among small and medium enterprises

Qazi, Aban Abid; Ali, Fouzia - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 934-958

information. This paper provides an original insight into customer value co-creation by identifying and examining its antecedent …

Persistent link: https://www.econbiz.de/10011938581

Co-creating value through agents interaction within service network

Okdinawati, Liane; Simatupang, Togar M.; Sunitiyoso, Yos - In: Journal of Industrial Engineering and Management (JIEM) 10 (2017) 1, pp. 49-73

Purpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service … the collaboration processes and the value co-creation processes, this research used three collaboration cases in Indonesia …. Then, the agent-based simulation was used to capture both the collaboration process and the value co-creation process of …

Persistent link: https://www.econbiz.de/10011939329

Value Co-Creation needs Customer Readiness: Innovation durch Kundenintegration in den Wertschöpfungsprozess am Beispiel des Geschäftsmodells zur Individualisierung von Pflegekosmet...

Schlangen, Kareen; Feistkorn, Carolin; Menzel, Larissa - In: PraxisWISSEN Marketing 2 (2017) 01/2017, pp. 74-86

Unerfüllte Kundenbedürfnisse sind die Quelle der Geschäftsmodellinnovation. Sie spiegelt die neue Entwicklung zur service-dominierten Logik wider. Im Fokus steht ein produktbegleitender Dienstleistungsprozess, der die Kunden entlang der Wertschöpfungskette integriert und in jeder Phase...

Persistent link: https://www.econbiz.de/10013270960