information. This paper provides an original insight into customer value co-creation by identifying and examining its antecedent …

Purpose: The purpose of this paper is to gives further understanding on value co-creation mechanisms in B-to-B service … the collaboration processes and the value co-creation processes, this research used three collaboration cases in Indonesia …. Then, the agent-based simulation was used to capture both the collaboration process and the value co-creation process of …

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more … value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART … existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular …

Extended Enterprise can only emerge and sustain through the development of a Service Logic perspective on value co-creation …. Value co-creation encourages the establishment of performance measures for the evolving collaboration by taking into account …

Extended Enterprise can only emerge and sustain through the development of a Service Logic perspective on value co-creation …. Value co-creation encourages the establishment of performance measures for the evolving collaboration by taking into account …