Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,167 results)

How digital transformation is reshaping the manufacturing industry value chain : the new digital manufacturing ecosystem applied to a case study from the food industry

Savastano, Marco; Amendola, Carlo; D'Ascenzo, Fabrizio - In: Network, Smart and Open : Three Keywords for …, (pp. 127-142). 2018

Persistent link: https://www.econbiz.de/10013357278

Innovation management in networked economies

Håkansson, Håkan; Olsen, Per-Ingvar - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 79-105

Business network research, service-dominant logic and service system thinking all reflect an interactional interpretation of value creation as the fundamental approach to understanding modern economies and business behavior. This paper aims at contributing to an integrative debate about...

Persistent link: https://www.econbiz.de/10010310661

The Growing Business of Mitigating Ecological Footprints

Durand, Aurélia L.; Sinclair-Desgagné, Bernard - Centre Interuniversitaire de Recherche en Analyse des … - 2012

marketing to analyze the evolving interactions between polluters and their cleantech suppliers towards value co-creation …

Persistent link: https://www.econbiz.de/10011183766

Innovation management in networked economies

Håkansson, Håkan; Olsen, Per-Ingvar - In: jbm - Journal of Business Market Management 5 (2012) 2, pp. 79-105

Persistent link: https://www.econbiz.de/10010980932

THE IMPORTANCE OF ESTABLISHING CUSTOMER EXPERIENCES

Luigi, DUMITRESCU; Oana, STANCIU; Mihai, TICHINDELEAN; … - In: Studies in Business and Economics 7 (2012) 1, pp. 56-61

Recently, companies have apprehended the fact that customers want more than merely products or services and have proceeded in providing value creation through customer experiences. Experience marketing has emphasized the need to stimulate, entertain and affect consumers at an emotional level in...

Persistent link: https://www.econbiz.de/10010550970

Value co-production through external communication consulting

Kantanen, Helena - In: Corporate Communications: An International Journal 22 (2017) 4, pp. 455-470

Purpose The purpose of this paper is to examine the prerequisites of value co-production by a communication consultant and workshop participants during a communication improvement programme carried out in a medium-sized family firm. Design/methodology/approach The paper draws from a...

Persistent link: https://www.econbiz.de/10014691991

What stories unfold: empirically grasping value co-creation

Hansen, Anne Vorre - In: European Business Review 29 (2017) 1, pp. 2-14

Purpose The aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative … methodology as a fruitful analytical strategy when exploring the processes of value co-creation. Design … co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a …

Persistent link: https://www.econbiz.de/10014714399

Multi-Agent Reinforcement Learning for Value Co-Creation of Collaborative Transportation Management (CTM)

Okdinawati, Liane; Simatupang, Togar M.; Sunitiyoso, Yos - In: International Journal of Information Systems and Supply … 10 (2017) 3, pp. 84-95

is to increase the understanding of value co-creation in CTM area and learning processes in real systems based on value … co-creation of CTM. Multiple case studies were used to analyze the value that was perceived by all agents in CTM in each …

Persistent link: https://www.econbiz.de/10012045814

Ranking the Factors that Impact Customers Online Participation in Value Co-creation in Service Sector Using Analytic Hierarchy Process

Hasan, Nabil; Rahman, Azizah Abdul - In: International Journal of Information Systems in the … 9 (2017) 1, pp. 37-53

Ranking the factors that impact customer participation and engagement in value co-creation in service sector enables … participation in value co-creation in the service sector. Analytic Hierarchy Process (AHP) is adopted by using Multi … the value co-creation through online platform. In order to rank the factors, this study is planned and performed in two …

Persistent link: https://www.econbiz.de/10012045864

A Collaboration-Based Spiral Model for Curriculum Development of Older Adult Education: A View from Service Science Perspective

Cai, Jinfang; Kosaka, Michitaka - In: International Journal of Knowledge and Systems Science … 8 (2017) 2, pp. 27-42

by value co-creation model in service science. In the proposed model, the role of older learner is emphasized in that …

Persistent link: https://www.econbiz.de/10012046352