framework of customer value co-creation practices during the service process. Design/methodology/approach Answering the call of … McColl-Kennedy et al. (2012), the present study develops a general conceptual model for the measurement of customer value co-creation … measuring behavioral processes in customer value co-creation has an implicit hierarchical structure based on eight activities to …

Purpose The purpose of this paper is to understand the beginning of value co-creation by uncovering the roles, efforts …/methodology/approach This study applies a single case study to explore micro-level processes at the beginning of value co-creation informed by a … value co-creation framework that is informed by nine subthemes derived from interview data. Research limitations …

mechanisms interactively support value co-creation among the involved enterprises and how social capital, residing in the …

Purpose This study aims to explore the dynamics enabling strategic account management (SAM) to function as a value co-creation … pharmaceutical companies, exploring SAM value co-creation in the “hospital-pharmaceutical company” relationship. Findings The … findings suggest the presence of two key dimensions that can enable a value co-creation SAM model in the hospital …

focuses on five main research streams which are value co-creation and value-in-use, integration and relationship management …

Purpose This paper aims to explore how value co-creation processes can influence the generation of dynamic capabilities … buy and cross-sell. Originality/value Although value co-creation is a topical subject, research in industrial marketing …

define the state of value through value cocreation and codestruction; analyze value variations in a service system; and … predict service quality patterns. In addition, most first call resolution rates occurred under State 1 (value cocreation). To …

Purpose The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA …, which subsequently leads to customer value co-creation behaviour confirming nomological validity of the scale. Research … willingness to engage in value co-creation behaviour. Originality/value This is the first scale using the service logic of …

Purpose The purpose of this paper is to examine peer production (P2P) conceived as an ecosystem for value co-creation …. First, this paper provides information on the specific P2P method for value co-creation, which is based on distributed … benefit analysis of the economies and diseconomies that affect the value co-creation processes. Design …

actors/systems that are sharing a common purpose (the survival of the ES), exchanging resources following a viable value co-creation … actors inside focusing on the perspective of VSA, by integrating the concept of viable value co-creation and solidarity …