Tanev, Stoyan; Bailetti, Tony; Allen, Steve; Milyakov, … - In: Journal of Innovation Economics n°7 (2011) 1, pp. 131-159
Value co-creation is an emerging marketing and innovation paradigm describing a broader opening of the firm to its … value co-creation? The second question is: What is the relationship between the degree of firms? involvement in value co-creation … refinement of the value co-creation paradigm to continue with the identification of the key components of value co-creation based …