Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,167 results)

Knowledge-Scientific Evaluation of a Social Service System

Nakamori, Yoshiteru; Meng, Fei; Huynh, Van-Nam - In: International Journal of Knowledge and Systems Science … 7 (2016) 4, pp. 60-77

This paper proposes a new evaluation method for a social service system in order to support participants to create new knowledge and value. The main proposal is a rating scale method that can evaluate the current level (as-is) and the future desire (to-be) of participants, and with which the...

Persistent link: https://www.econbiz.de/10012046345

Twitter Predicting the 2012 US Presidential Election?: Lessons Learned from an Unconscious Value Co-Creation Platform

Maldonado, Miguel; Sierra, Vicenta - In: Journal of Organizational and End User Computing (JOEUC) 28 (2016) 3, pp. 10-30

Throughout the history of elections, political marketing services have led significant efforts aimed at predicting electoral outcomes as essential evidence to refine campaign tactics. This study develops an analytical procedure based on the Wisdom of Crowds effect and on a supervised approach of...

Persistent link: https://www.econbiz.de/10012049209

Exploring the value co-creation process on guided tours (the ‘AIM-model’) and the experience-centric management approach

Zátori, Anita - In: International Journal of Culture, Tourism and … 10 (2016) 4, pp. 377-395

/methodology/approach The study reviews the literature on experience-centric approach and value co-creation, discusses personal resources and … steps to support and realize experience and value co-creation from the side of the service provider. Based on the empirical …

Persistent link: https://www.econbiz.de/10014768639

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Stokburger-Sauer, Nicola E.; Scholl-Grissemann, Ursula; … - In: Journal of Service Management 27 (2016) 4, pp. 563-590

Purpose – Coproduction, as one component of cocreation of value, offers many benefits to customers and management, but also requires customers to invest a considerable amount of effort and time. The purpose of this paper is to investigate the coproduction paradox of benefits and costs....

Persistent link: https://www.econbiz.de/10014894786

Institutions as resource context

Koskela-Huotari, Kaisa; Vargo, Stephen L - In: Journal of Service Theory and Practice 26 (2016) 2, pp. 163-178

Purpose – The purpose of this paper is to examine the role of institutions and institutional complexity in the process through which resources-in-context get their “resourceness.” Design/methodology/approach – To shed light on the process of potential resources gaining their...

Persistent link: https://www.econbiz.de/10014907605

Service flexibility: conceptualizing value creation in service

Brozovic, Danilo; Nordin, Fredrik; Kindström, Daniel - In: Journal of Service Theory and Practice 26 (2016) 6, pp. 868-888

Purpose The purpose of this paper is to analyze the subject-specific literature on service and flexibility and derive a conceptualization of the linkages between provider flexibility and customers’ value creation. Design/methodology/approach The authors analyze existing perspectives on service...

Persistent link: https://www.econbiz.de/10014907612

A value cocreation strategy model for improving product development performance

Hsu, Yen - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 695-715

Purpose The purpose of this study is to propose a model of a value cocreation strategy (VCS) for analyzing how … cultures cause inconsistent result in value cocreation warrants further in-depth investigation. In addition, the two surveys … examine critical factors, such as product innovation, marketing, design and value cocreation strategies, and NPD performance …

Persistent link: https://www.econbiz.de/10014844709

Motivations leading to customer citizenship behavior in services: scale development and validation

Choi, Laee; Lotz, Sherry - In: Journal of Consumer Marketing 33 (2016) 7, pp. 539-551

Purpose The purpose of this study is to better understand customer citizenship behavior (CCB) motivation through the development and validation of a new scale to measure the CCB motivation (CCBM) construct. Design/methodology/approach The mixed-methods study, combination of qualitative and...

Persistent link: https://www.econbiz.de/10014849816

The influence of customer engagement in value co-creation on customer satisfaction : Searching for new forms of co-creation in the Russian hotel industry

Oyner, Olga; Korelina, Antonina - In: Worldwide Hospitality and Tourism Themes 8 (2016) 3, pp. 327-345

Purpose This paper aims to define relevant forms of co-creation activities and customer engagement in value co-creation … relationship between customer engagement in value co-creation and customer satisfaction. The sample for this study includes hotels … customer engagement in value co-creation in the hotel industry, a classification of co-creation activity forms was developed …

Persistent link: https://www.econbiz.de/10015037782

How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform

Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of Fashion Marketing and Management 20 (2016) 3, pp. 300-321

explores how TOMS fosters the formation of consumer-brand-relationships as well as maps out the advantages of value co-creation …, not a lot of studies have focused on the relationship between value co-creation and its relevance and impact on brands … through engagement processes and the role of experience in brand building. Brand value co-creation through human experiences …

Persistent link: https://www.econbiz.de/10014868722