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Customers, markets, and five archetypical
value
creation
logics
: a review of demand-side research in strategic management
Schmidt, Jens
;
Priem, Richard
;
Zanella, Paola
- In:
Journal of management
50
(
2024
)
6
,
pp. 2309-2342
Persistent link: https://www.econbiz.de/10014578609
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