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Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods
Robert L. Williams, Jr.
;
Omar, Maktoba
- In:
Transnational Marketing Journal
1
(
2013
)
1
,
pp. 59-71
paper will look at these opportunities through the lens of
Value
Flame
at
the
Base
of
the
Pyramid
- VFBOP (Williams, et al …
Persistent link: https://www.econbiz.de/10010901834
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