Search Results - subject:"value for the client"

Creating Value for Clients using a Holistic Approach in Banking Marketing

Guzovski, Marina; Smoljić, Mirko; Martinčević, Ivana - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 8 (2022) 1, pp. 80-90

This paper investigates how marketing mix strategies' design affects customer value creation. The paper presents the results of empirical research conducted through a questionnaire that aims to show and determine which elements are key in choosing a bank, the extent to which branches and digital...

Persistent link: https://www.econbiz.de/10013488677

Creating value for clients using a holistic approach in banking marketing

Guzovski, Marina; Smoljić, Mirko; Martinčević, Ivana - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 80-90

Persistent link: https://www.econbiz.de/10014308270

Quality concept at the beginning of the XXI century

CARSTEA, Gheorghe; MANOLESCU, Aurel - In: Annals of University of Craiova - Economic Sciences Series 2 (2008) 36, pp. 469-471

accepted to exist, if there is a segment that adds value for the client and for the organization …

Persistent link: https://www.econbiz.de/10005176875