Search Results - subject:"value propositions"

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When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions

Aksoy, Marcel; Schnellbächer, Benedikt - In: Industrial marketing management : the international … 126 (2025), pp. 266-278

Persistent link: https://www.econbiz.de/10015395424

Value creation in interdependent digital and analogue markets

Sanders, Mathilde; Vrande, Vareska van de - In: Journal of media business studies 21 (2024) 2, pp. 146-174

Persistent link: https://www.econbiz.de/10014564325

Value proposition of smartphone destination marketing : the cases of Hong Kong and South Korea

Kim, Hyun Hee; Sun, Sunny; Law, Rob - In: Journal of economics & management 44 (2022) 1, pp. 187-209

Aim/purpose - This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the … Kong and South Korea. Findings - Findings of the present study indicate seven value propositions of the NTO, including …

Persistent link: https://www.econbiz.de/10014324917

Emerging uses of technology for development : a new intelligence paradigm

Addo, Peter Martey; Baumann, Dominik; McMurren, Juliet; … - 2021

Persistent link: https://www.econbiz.de/10012590743

Emerging uses of technology for development : a new intelligence paradigm

Addo, Peter Martey; Baumann, Dominik; McMurren, Juliet; … - 2020 - Draft

Persistent link: https://www.econbiz.de/10012395791

Value creation in the market ecosystem : a Service-Dominant logic perspective

Katsifaraki, Georgia - Panepistēmio Kypru / Department of Economics - 2018

Persistent link: https://www.econbiz.de/10012041746