Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"value-based advertising"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Ecotourism
1
Tourism marketing
1
Tourismusmarketing
1
Werbewirkung
1
Werbung
1
advertising effectiveness
1
eco-tourism
1
sustainability marketing
1
value-based advertising
1
Ökotourismus
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
1
Author
All
Krafft, Manfred
1
Linde, Janine Julia
1
Starke, Eliza
1
Stegemann, Manuel
1
Published in...
All
Sustainability in Business Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
