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Search: subject:"value-based commitment"
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value-based commitment
2
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Hessling, Victoria
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Journal of business-to-business marketing
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ECONIS (ZBW)
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The past and future of gender research in marketing : paradigms, stances, and value-based commitments
Peñaloza, Lisa
;
Prothero, Andrea
;
McDonagh, Pierre
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 847-868
Persistent link: https://www.econbiz.de/10014432717
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2
Relationship commitment and value creation in sponsorship relationships
Hessling, Victoria
;
Åsberg, Malin
;
Roxenhall, Tommy
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10011873889
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