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Modelling value based banking and customers' banking choices in the era of Marketing 3.0 : an empirical study with logistic ordinal regression approach
Srivastav, Garima
;
Mittal, Arun
- In:
Global business & economics review
25
(
2021
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10012594578
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