Search Results - subject:"value-based selling"

Loijas, Kati; Jääskeläinen, Aki; Karttunen, Elina - In: The journal of business & industrial marketing 39 (2024) 13, pp. 128-144

Persistent link: https://www.econbiz.de/10015205319

Loijas, Kati; Jääskeläinen, Aki; Karttunen, Elina - In: Journal of Business & Industrial Marketing 39 (2024) 13, pp. 128-144

. Originality/value The study contributes to the literature on performance-based public procurement and value-based selling by …

Persistent link: https://www.econbiz.de/10015349210

Klarmann, Martin; Wouters, Marc - In: Journal of personal selling & sales management : JPSSM 43 (2023) 1, pp. 46-64

Persistent link: https://www.econbiz.de/10014293059

Classen, Moritz - 2022

Persistent link: https://www.econbiz.de/10013348897

Echchakoui, Saïd; Ladhari, Riadh - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 1006-1027

Persistent link: https://www.econbiz.de/10015138157

Ma, Bei; Zhang, Jing; Zhang, Linghua - In: Industrial marketing management : the international … 122 (2024), pp. 61-77

Persistent link: https://www.econbiz.de/10015123611

Yan, Aimin; Jiang, Biyun; Zang, Zhimei - In: Chinese management studies 18 (2024) 2, pp. 375-404

Persistent link: https://www.econbiz.de/10014483354

Jong, Ad de; Zacharias, Nicolas; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 304-326

Persistent link: https://www.econbiz.de/10012434107

Guenzi, Paolo; Nijssen, E. J. - In: European journal of marketing 57 (2023) 3, pp. 745-770

Persistent link: https://www.econbiz.de/10014226008

Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242

Persistent link: https://www.econbiz.de/10014433432

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