Timu, Anne G.; Mulwa, Richard M.; Okello, Julius Juma; … - Agricultural and Applied Economics Association - AAEA - 2012
This paper examines the effect of variety attributes on adoption of improved sorghum varieties in Kenya. Using data … perception of farmers variety attributes show that improved varieties had desirable production and marketing attributes while the … variety attributes driving rapid adoption are taste, drought tolerance, yield, ease of cooking and the variety’s ability to …