Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...

Enterprises use supply chain management practices for improving business or supply chain performance. It is observed that supply chain technologies like VMI are now becoming an integral part of enterprise’s strategy. Even small and medium enterprises can adopt this practice and improve the...

In Zavanella and Zanoni (2009) 'A one-vendor multi-buyer integrated production- inventory model: The ‘Consignment Stock’ Case,' a one-vendor multi-buyer model was established, based on which the cost of the vendor and buyers are derived. However, buyer’s total cost in Equation (2) does not...

Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated...