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International journal of business excellence : IJBEX
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Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh
;
Sanayei, Ali
;
Sammaknejad, Negar
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
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