Goetz, Linde; Njavro, Mario; Hanf, Jon Henrich; … - European Association of Agricultural Economists - EAAE - 2009
Abstract: The means by which fruit and vegetables growers are linked with the upstream partners in the supermarket supply chain are investigated in 15 semi-structured interviews with inter alia the managers of Croatia’s five major supermarket chains. Contrasting to existing literature we find...