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An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011850437
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