Gil, Ricard; Warzynski, Frédéric - Volkswirtschaftliche Fakultät, … - 2009
This paper empirically investigates the relation between vertical integration and video game performance in the U … and marketing strategies that soften competition. By default, vertical integration does not seem to have an effect on the … revenues, sell more units and sell at higher prices than independent games. Second, we explore the causal effect of vertical …