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Search: subject:"viewer payment"
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bullet-screen comment
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information richness
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lexical diversity
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social presence
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user-generated content
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viewer payment
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It pays to diversify : effect of bullet-screen comment diversity on payment
Zhang, Mingyue
;
Ma, Xuejing
;
Chen, Haipeng
- In:
Psychology & marketing
41
(
2024
)
8
,
pp. 1686-1702
Persistent link: https://www.econbiz.de/10015073412
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