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  • Search: subject:"viewers"
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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 viewers 3 Advertising 2 Facebook 2 Internet marketing 2 Online-Marketing 2 Social Web 2 Social web 2 TV 2 Thailand 2 attitude 2 mid-roll advertising value 2 new media 2 online ads 2 perceived intrusiveness 2 viewers response 2 word-of-mouth intention 2 A Pattern Analysis of Lasting Effect of Paintings 1 Ad addressability 1 Advertising effects 1 Aesthetics 1 Art trade 1 Arts 1 Bounded rationality 1 Content Management 1 Content creators 1 Content management 1 Customer integration 1 Digital goods 1 Digitale Güter 1 Heterogeneous viewers 1 Kundenintegration 1 Kunst 1 Kunsthandel 1 Kunstwerk 1 Lasting Aesthetic Effect of "Abstract Romanticism" 1 Lasting Aesthetic Effect of Khavarani's Painting 1 Merchandising 1 Networks’ profit maximization 1
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Online availability
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Free 9 CC license 1
Type of publication
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Article 7 Book / Working Paper 2
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 Article 1
Language
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English 5 Undetermined 4
Author
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Adomaviciute-Sakalauske, Karina 1 Amirmostofian, Parisa 1 Anselmsson, Johan 1 BUDACIA, Elisabeta Andreea 1 Beewah Ooi 1 Cherubini, Sergio 1 Chittipa Ngamkroeckjoti 1 Damu, Nicolae 1 Gomes, Orlando 1 Heiner, Karl 1 Hollebeek, Linda D. 1 Information, Ministry of 1 Ionescu, Adrian 1 Jakkrit Thavorn 1 Jansson, Johan 1 Klongthong, Worasak 1 Krumm, Kristo 1 Lubbe, Isolde 1 MIB, Broadcasting 1 Mozayeni, Simin B. 1 Ngamkroeckjoti, Chittipa 1 Puripat Trichob 1 Riivits-Arkonsuo, Iivi 1 Sabin, Mihai Niculae 1 Thavorn, Jakkrit 1 Trichob, Puripat 1 Wait, Marius 1 Worasak Klongthong 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 eSocialSciences 1
Published in...
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Annals of University of Craiova - Economic Sciences Series 1 Cogent Business & Management 1 Cogent business & management 1 International journal of social sciences : IJoSS 1 MPRA Paper 1 Ovidius University Annals, Economic Sciences Series 1 Services marketing quarterly 1 Symphonya. Emerging Issues in Management 1 Working Papers / eSocialSciences 1
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Source
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RePEc 5 ECONIS (ZBW) 3 EconStor 1
Showing 1 - 9 of 9
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Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.; Anselmsson, Johan; … - In: Services marketing quarterly 45 (2024) 3, pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response: the mediating roles of attitude and word-of-mouth intention
Thavorn, Jakkrit; Trichob, Puripat; Klongthong, Worasak; … - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …) intention. In addition, the positive connection between WOM intention and attitude as well as viewers' response are observed …
Persistent link: https://www.econbiz.de/10014505669
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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention
Jakkrit Thavorn; Puripat Trichob; Worasak Klongthong; … - In: Cogent business & management 9 (2022) 1, pp. 1-22
intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …) intention. In addition, the positive connection between WOM intention and attitude as well as viewers' response are observed …
Persistent link: https://www.econbiz.de/10014429098
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A pattern analysis application : time series traces of the effect of Kamran Khavarani's paintings on viewers' mood
Mozayeni, Simin B.; Heiner, Karl; Amirmostofian, Parisa - In: International journal of social sciences : IJoSS 6 (2017) 2, pp. 44-62
Persistent link: https://www.econbiz.de/10011815510
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Main Challenges in Generating Loyalty Among TV Viewers
Damu, Nicolae; Ionescu, Adrian; Sabin, Mihai Niculae - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 880-884
organizations operating in this field is the retention of their readers, listeners and viewers. As television is the media that …
Persistent link: https://www.econbiz.de/10010631966
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Conceptual Aspects Regarding the Specifics of Marketing Strategies in the Audiovisual Domain
BUDACIA, Elisabeta Andreea - In: Annals of University of Craiova - Economic Sciences Series 3 (2008) 36, pp. 1466-1474
the environment, the competitive relations, the attitude towards viewers. Regarding the services in the audiovisual domain …
Persistent link: https://www.econbiz.de/10005607206
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Broadcasting Services Regulation: Draft of Proposed Bill
Information, Ministry of; MIB, Broadcasting - eSocialSciences - 2007
The Broadcast media is a powerful purveyor of ideas and values and plays a pivotal role in not only providing entertainment but also disseminating information, nurturing and cultivating diverse opinions, educating and empowering the people of India to be informed citizens. The Government has...
Persistent link: https://www.econbiz.de/10005528255
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The dynamics of television advertising with boundedly rational consumers
Gomes, Orlando - Volkswirtschaftliche Fakultät, … - 2006
commercial time to advertisers and tries to minimize the effects of viewers’ aversion to ads. Viewers are assumed heterogeneous …
Persistent link: https://www.econbiz.de/10005616585
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The Complexity of Sport Management: from Mono-Business to Multi-Business
Cherubini, Sergio - In: Symphonya. Emerging Issues in Management (2004) 2 Sport Management and Global Markets
Sports transformed into an extremely complex phenomenon requiring the ability to manage business areas with different characteristics combining a wide range of aspects: emotional and logical, international and local, professional and amateur, high-tech and high-touch, traditional and new,...
Persistent link: https://www.econbiz.de/10011149307
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