Wangwacharakul, Promporn; Poksinska, Bozena Bonnie - In: International Journal of Quality and Service Sciences 9 (2017) 3/4, pp. 302-316
Purpose The aim of this paper is to suggest and demonstrate how anchoring vignettes, as a survey instrument, can be … question is how to study QM so that the results are comparable across cultures. Herein, the use of anchoring vignettes is … and testing vignettes for studying QM. Based on previous survey studies, two vignettes for each QM dimension are developed …