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consumption enjoyment
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digital agents
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digital companions
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perceived connectedness
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virtual friends
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Matching digital companions with customers: The role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & Marketing
40
(
2023
)
11
,
pp. 2291-2305
’ responses to these digital companions (i.e.,
virtual
friends
or co‐consumers). We propose that framing them as matched with …
Persistent link: https://www.econbiz.de/10014503542
Saved in:
2
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
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