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International journal of internet marketing and advertising : IJIMA
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Just small talk? : the impact of interpersonal interaction in
virtual
web
communities
on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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